Hi, I’m Erin. It’s so great to have you here.
I’ve been in the business of shining the spotlight on others for 20 years (gulp!), since I first spread my wings as a fledgling publicist back in 2002.
While some people feel a little bit shy when it comes to shouting about their own awesomeness, I believe in telling your story loud and proud.
I’m all about elevating the profiles of my clients – through meaningful content creation, powerful PR stories and amazing award entries.
My superpower is helping humans talk about their own expertise, insights and achievements, without the cringe factor.
Awards and accreditations:
Finalist: Wildcat of the Year, Roar Awards 2021
Official PR and Awards expert: The Digital Masterchefs
Committee member Children’s Book Council of Australia, Illawarra and South Coast Sub-Branch
Member Illawarra Women in Business
PRIA Professional Member
I can help with:
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Powerful partnerships
My trusted partners in photography, graphic design, digital marketing, SEO, printing and web development, mean I can project manage polishing your new profile and getting it ready to share with the world.
I also love helping you identify partners and collaborators who could help grow your audience.
That’s me and Rachel Lee from Scribbly Gum Photography – just one of the talented women I’m proud to partner with.
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Nailing your pitch
As a confident presenter and speaker myself, I know how important it is to present your pitch with confidence.
I help my clients nail their pitch, polish their presentations, and succeed in creating showreel and video scripts which they’re proud to share.
Thanks to NEG Photography for this photo of me speaking at a recent Illawarra Women in Business event.
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Sharing your news
Decades in PR and publicity means I can take care of everything from press announcements and media pitches, to events, award entries and goodie bag stuffing.
If you’ve got a piece of news to share, or would love to build your reputation and credentials, let’s chat.
That’s me in action, loading up goodie bags at the launch of Connect My Community Consultancy in 2020.
A little more about me…
I grew up on a farm in country NSW, and I’ve lived and worked in various places across Australia and the UK. As the daughter of a librarian, I grew up with my nose in a book, and at university I studied communication and creative writing. When I’m not writing words for my clients or helping them be proactive about raising their profiles, you’ll find me wrangling my three kids (all boys!), finding a moment of peace in a yoga pose, or exploring the mountains and beaches of the beautiful Illawarra region where I live.
I’d love to get to know more about you, drop me a line!
In the media:
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‘I never peel the skin off fruit and veg' and 5 other things on my ‘I Don’t' list.
MAMAMIA
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Is there a right age to leave your kids at home alone? We asked 4 parents and experts.
MAMAMIA
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Boosting your copywriting profile with Erin Huckle
CLEVER COPY CHATS
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"Embrace the boredom." 8 simple hacks for travelling interstate with kids.
MAMAMIA
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'I probably do more than 10 washing loads a week. Here are the 9 hacks that save me time and effort.'
MAMAMIA
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Meet the new rules of business travel
INSIDE SMALL BUSINESS
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What I wish I'd known about going grey.
MAMAMIA
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Calling all copywriters and content creators! Reconnect in real life at CopyCon 2022.
FLYING SOLO
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Are business awards worth the effort?
FRANKIE
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Mum pens letter to her pre-kid self
MAMAMIA
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5 Must Have Fashion Items On High Rotation For Mums
THE CAROUSEL
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Your business boost podcast - Raising your Profile
YOUR BUSINESS BOOST
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‘I’m an exhausted mum of 3 and I did yoga for 100 days straight. Here’s what happened.’
MAMAMIA
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5 tips to turn your business competitors into collaborators then cheerleaders.
KOCHIE’S BUSINESS BUILDERS
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Mum pens open letter to LEGO highlighting the gender inequality in their sets.
KIDSPOT
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Parenting article for Mamamia
MAMAMIA
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Podcast Interview
SMART WOMEN IN BUSINESS PODCAST
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Podcast Interview
NOT JUST ABOUT COPY PODCAST
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How Wollongong businesses are partnering to support each other and survive the COVID-19 pandemic.
ILLAWARRA MERCURY
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Lockdown puppy love.
COAL COAST MAGAZINE
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How to help your child thrive outside of the traditional classroom.
PARENTS’ GUIDE
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Is comparisonitis crippling your copywriting business success?
THE CLEVER COPYWRITING SCHOOL
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Mum shares how a DIY cake kit saved her kid's birthday during lockdown.
KIDSPOT
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The harsh truth.
HER UMBRELLA MAGAZINE